MEDIA PALNNING & BUYING

STREAMING TV ADVERTSISING

Streaming TV advertising, also known as over-the-top (OTT) advertising, involves delivering advertisements directly to viewers over the internet through streaming platforms such as Netflix, Hulu, Amazon Prime Video, Disney+, and others. This form of advertising offers unique opportunities for targeted and engaging marketing.

KEY FEATURES

Targeted Advertising: Use data-driven targeting to reach specific demographics, interests, and behaviors.
Non-Skippable Ads: Many streaming platforms offer ad formats that cannot be skipped, ensuring the message is seen.
Interactive Ads: Some platforms allow for interactive ads, which can increase engagement and conversion rates.
Cross-Device Reach: Ads can be delivered across various devices, including smart TVs, mobile phones, tablets, and computers.

BENEFITS OF STREAMING TV ADVERTISING

AD FORMATS

Precise Targeting: Reach specific audiences with precision based on demographics, viewing habits, and interests.
Higher Engagement: Streaming ads often achieve higher engagement rates compared to traditional TV ads due to their targeted nature.
Measurable Results: Detailed analytics and reporting provide insights into ad performance, viewer engagement, and ROI.
Brand Safety: Streaming platforms often provide a controlled environment, reducing the risk of ads appearing alongside inappropriate content.
Flexibility: Ability to quickly adjust and optimize ad campaigns based on performance data.

Pre-Roll Ads: Short ads that play before the main content.
Mid-Roll Ads: Ads that appear in the middle of the content.
Post-Roll Ads: Ads that play after the content has ended.
Display Ads: Banner ads that appear within the streaming platform interface.

DISPLAY ADVERTISING

Display ad advertising is a vital component of digital marketing, involving the use of visually engaging banner ads on websites, apps, and social media platforms to attract and engage potential customers.

KEY FEATURES

Visual Appeal: Utilize images, videos, graphics, and text to create attention-grabbing advertisements.
Variety of Formats: Includes banner ads, rich media ads, interstitial ads, video ads, and more.
Targeting Options: Leverage advanced targeting techniques like demographic targeting, behavioral targeting, contextual targeting, and retargeting.
Measurable: Track and analyze performance metrics such as impressions, clicks, click-through rates (CTR), and conversions.

BENEFITS OF DISPLAY ADVERTISING

AD FORMATS

Brand Awareness: Increase visibility and awareness of the brand by reaching a wide audience.
Targeted Reach: Deliver ads to specific segments of the audience based on their interests, behavior, and demographics.
Cost-Effective: Offers a range of pricing models such as CPM (cost per thousand impressions) and CPC (cost per click) to fit different budgets.
Retargeting Capabilities: Re-engage users who have previously visited the website, increasing the likelihood of conversions.
Detailed Analytics: Gain insights into campaign performance and user behavior to refine strategies.

Banner Ads: Static or animated ads displayed in various sizes and placements on web pages.
Rich Media Ads: Interactive ads that may include video, audio, or other elements to engage users.
Video Ads: Short videos that play before, during, or after video content on platforms or websites.
Interstitial Ads: Full-screen ads that appear at natural transition points in apps or websites.
Native Ads: Ads that match the look, feel, and function of the media format in which they appear.